Author: Goeun HAN BAUDIN
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K-Founders Connect in Paris Brings Together Korean and European Startup Ecosystems
K-Founders Connect in Paris brought together Korean startups, public-sector representatives from France and Korea, accelerators, and key stakeholders from the European startup ecosystem to foster greater collaboration between Korea and Europe. The event was organized by Korea’s Ministry of SMEs and Startups (MSS) and the Korea Institute of Startup & Entrepreneurship Development (KISED), and operated…
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In an Every-Nation-for-Itself AI Era, Can Korea Compete Through Physical AI?
Physical AI In an Every-Nation-for-Itself AI Era, Can Korea Compete Through Physical AI? (각자도생 AI 시대, 한국은 Physical AI로 승부할 수 있는가) In a recent episode of the YouTube series Jisigin Invitation EP.90, Professor Kim Dae-sik offered a compelling analysis of the structural challenges Korea faces in the AI era, while also highlighting the country’s…
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Why High-Volume B2B Outreach Emails Go Straight to Spam in France
High-volume B2B outreach emails rarely work in France because the market is structurally and culturally designed to reject mass, non-contextual communication. GDPR regulations, CNIL’s spam criteria, and ISP reputation scoring push identical bulk emails directly into spam. French sales automation focuses on personalized, context-driven messaging rather than volume. Effective outreach in France requires precise product–market…
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Beyond the K-Label: Rethinking Global Expansion Strategies for Korean Brands
I recently participated as a speaker in a webinar hosted by KOREA EXPO, focused on “Overseas Expansion Strategies for K-Brands.”The session concluded successfully with strong engagement from participants and offered a valuable opportunity to exchange insights alongside experienced industry speakers. One key conviction guided my contribution: a truly effective global expansion strategy does not rely…
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Bridging Korean and French Startup Ecosystems: Key Insights from K-Startup Day in Paris
A day rich in exchanges and synergies took place at K-Startup Day, organized by K-Startup Center Paris at Station F—a symbolic venue at the heart of the French innovation ecosystem.